National University
When I first arrived at National University all the emails were sent out as images. I redesigned all of the emails to have as much text in them as possible so we could maximize inbox deliverability. As a result email conversion rates grew by a record 12.26%. Here is a sample of one email.
Before

After
If you try and select the email below you'll notice that a majority of it is text.

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Player's Lab
The National University Golf Academy is pleased to announce its new Player's Lab Offerings. Contact your advisor today to learn how our new lab offerings make it even easier for you to turn your passion into a career.
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PLAYERS LAB 1
Online
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PLAYERS LAB 2
Available Weekdays, Twilight, and Weekends
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PLAYERS LAB 3
Available Weekdays, Twilight, and Weekends
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Lab Fee
per lab session
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$100
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$225
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$350
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Lessons
per week
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1 video
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1
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1
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Unlimited Range Balls
at Twin Oaks
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Yes
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Yes
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Round of Golf
per week
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1
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3
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Discounts on Additional Rounds of Golf
space available at
non-peak hours
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Yes
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Yes
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Supervised Practice Session
per week
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1 (as available)
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1
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Mental Skills Session
per week
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1
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Labs are available to National University Golf Academy active students who are either enrolled or have completed a course within the past 45 days.
Lab fees may be covered by loan programs when taken with a course. However, if taken in a month when not enrolled in a National University course, the student is personally liable for the lab payment.
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ProFlowers
Below is an email that I designed in PhotoShop for the MSN Valentine's Day 2004 Email for ProFlowers.com.

Below is the email that I created for the launch of the ProFlowers.com Easter 2004 Catalog. To see the code for this email please go here.

And below is the 2004 Valentine's Day optin email that I created for ProFlowers. To see the code for this email please go here.
